TAG Heuer
Interactive installations

The House, an itinerant exhibition by TAG Heuer, is a mobile version of the famous TAG Heuer 360 museum in La Chaux-de-Fonds, Switzerland.

The interactive table allows visitors to delve into the art of watchmaking. They can assemble a TAG Heuer watch by selecting a movement, choosing a strap, and selecting a dial. The watch assembled on the digital table is then illuminated in the kitchen space where it is actually displayed.

Interactive devices are present in all four areas of The House (the kitchen, Jack Heuer's office, the garage, and the portrait gallery).;

In the portrait gallery, portraits of the founding members of the TAG Heuer family and the brand's ambassadors are displayed on the wall. The installation invites visitors to become part of this extended family through a touchscreen equipped with a camera. The application guides the visitor through taking a picture, selecting a filter for their portrait, and publishing their portrait on the wall among the brand's icons.

  • TAG Heuer
  • Kuala Lumpur, Malaisia
  • Temporary
  • Atelier Lum
  • Nokinomo