Kuala Lumpur · Malaysia

TAG Heuer interactive installations

Interactive installations in the four spaces of TAG Heuer's La Maison.

La Maison, TAG Heuer's touring exhibition, is a mobile version of the TAG Heuer 360 museum in La Chaux-de-Fonds, Switzerland. Interactive installations feature in its four spaces: the kitchen, Jack Heuer's office, the garage and the portrait gallery.

In the kitchen, a touch table introduces visitors to watchmaking: they build a TAG Heuer watch by choosing a calibre, a strap and a dial. The watch they have assembled then lights up the niche where it is actually on display.

In the portrait gallery, the wall presents the founding members of the Heuer family and the brand's ambassadors. Using a touchscreen fitted with a camera, visitors have their photo taken, choose a filter and post their portrait on the wall, among the brand's icons.

Client

TAG Heuer

Location

Kuala Lumpur, Malaysia

Duration

Temporary