Immersive fitness challenge

In the corridors of Gare Lyon station, an immersive, playful, and sporty installation invites travelers to take on a sporting challenge to win sports outfits.

Two treadmills are connected to digital screens and offer three possible routes (1 km in 5 minutes, 2.6 km in 10 minutes, and 3.5 km in 15 minutes). The goal is to reach one of the three GoSport stores in the capital without leaving the treadmill.

Once the route is selected, the treadmill slowly starts, and the landscape scrolls on the screen. At the bottom of the screen, an indicator shows the speed and distance covered. Participants who meet the goals are rewarded with a pair of running shoes, a watch, or a running outfit.

The event was a great success: 300 participants in one day covered more than 150 km.

  • GoSport
  • Métro, Paris
  • Temporary
  • Publicis Dialog
  • Prodigious
  • Nokinomo