Gare de Lyon · Paris

GoSport running challenge

Two connected treadmills for a sporting challenge in the metro.

In the corridors of Gare de Lyon station, an immersive sports installation invited travellers to take on a challenge to win sportswear.

Two treadmills were connected to screens and offered three routes: 1 km in 5 min, 2.6 km in 10 min and 3.5 km in 15 min. The aim: reach one of GoSport's three Paris stores without leaving the treadmill.

Once a route was chosen, the treadmill started and the scenery scrolled on screen, along with speed and distance covered. Participants who reached the target won a pair of running shoes, a watch or a running outfit.

The event was a great success: in a single day, 300 participants covered more than 150 km.

Client

GoSport

Location

Metro, Paris

Duration

Temporary