Peugeot Avenue · Paris

Peugeot light painting

A 35 m² LED wall where visitors draw with their hands.

Ahead of the Peugeot 208's release, the Peugeot Avenue store on the Champs-Élysées presented the new model in a showroom refitted for the occasion. The launch campaign was built around one idea: let your body drive.

For the exhibition, Nokinomo created an interactive light painting installation: facing a 35 m² LED wall, visitors drew shapes of light by moving their hands.

Client

Peugeot Avenue

Location

Champs-Élysées, Paris

Duration

Temporary