New Bond Street · London

Louis Vuitton bag bar

Animated displays for Louis Vuitton's largest store in Europe.

Louis Vuitton opened its largest European store on New Bond Street, London. In this 1,500 m² space, Nokinomo created the animations for the bag bar and the scarf area.

The bag bar is a large wall of niches and panels engraved with the famous monogram. Lit by subtle variations of light, the panels seem to come to life while the niches move slowly in a gentle choreography.

In the scarf area, the pieces, displayed like works of art, move among coloured panels. The light responds to their movements and creates endless combinations.

Client

Louis Vuitton

Location

New Bond Street, London

Duration

Permanent