So Ouest · Levallois-Perret

Photo booth

A booth that brings visitors into a portrait gallery.

At the Jules-Guesde entrance of the So Ouest shopping centre, on a 16-metre-high wall, a portrait gallery brings together 19th-century paintings, photos from the 1950s and three very contemporary screens.

Two screens show almost motionless video portraits whose slight movements catch the eye by surprise. The third displays the portraits taken at the interactive booth, where visitors have their photo taken and apply the filter of their choice.

Everyone can then post their portrait on the gallery's large screen and, if they wish, receive by email a photo of the wall featuring their portrait.

Client

Unibail-Rodamco

Location

So Ouest, Levallois-Perret

Duration

Permanent