Peugeot Avenue · Paris

Peugeot photo studio

A digital photo studio for posing beside the car of your choice.

For the summer, the Peugeot Avenue store on the Champs-Élysées offered a concours d'élégance reinvented for the digital age: Allure 2.0.

In a space styled like a professional photo studio, visitors chose their vehicle and struck a pose against a blue background, facing the camera.

On the large screen opposite, their silhouette was keyed into the chosen setting. They could then receive the photo by email as a digital postcard and share it on social media.

Client

Peugeot Avenue

Location

Champs-Élysées, Paris

Duration

Temporary