For the summer period, the Peugeot Avenue boutique on the Champs Elysées offers a digital reinterpretation of a traditional elegance contest: Allure 2.0.
A space in the showroom resembling a professional photo studio invites visitors to have their photo taken with the vehicle of their choice. They strike a pose against the blue backdrop facing the camera.
On the large screen in front of them, their silhouette is integrated into the chosen backdrop. They can then send the photo taken via email as a digital postcard and share it on social media.