Champs-Élysées · Paris

Yves Rocher magic wall

An illustrated frieze that comes to life under visitors' hands.

For the complete renovation of the Yves Rocher store on the Champs-Élysées, the agency Workshop came up with a new concept and several innovations, including a digital experience wall. It called on Nokinomo to create the interactive brand wall and the lighting installation for the wooden staircase panels.

Along a corridor, a wide frieze tells the story of Yves Rocher and the journey from plant to product. It combines real decorative elements, glass bottles and screen-printed drawings, onto which light animations are projected. The illustrations seem to come to life as if by magic.

By placing a hand on certain spots, visitors interact with the wall and trigger light animations.

Client

Yves Rocher

Location

Champs-Élysées, Paris

Duration

Permanent