Van Cleef & Arpels · Milan

Van Cleef & Arpels banner

A 7-metre interactive banner where flowers and butterflies appear as visitors pass by.

For the opening of the Van Cleef & Arpels store in Milan, Nokinomo imagined, designed and built a monumental interactive banner 7 m high. Installed at the heart of the store, it links the ground floor to the first floor and extends the enchanting atmosphere of the décor.

Its luminous elements seem to be printed onto the vast canvas, appearing and disappearing as visitors move around. Flowers grow, stems lengthen and butterflies flutter, directed by a mischievous fairy. The light becomes embedded in the fabric and constantly changes how it is perceived, revealing a hidden, poetic nature.

Client

Van Cleef & Arpels

Location

Milan, Italy