For the complete renovation of the Yves Rocher store located on the Champs Elysées, Workshop conceived a new LAB concept and implemented several innovations, including the digital experience wall. The global design agency enlisted Nokinomo to assist in creating the interactive brand wall and the lighting installation for the wooden panels on the staircase.
Along a corridor, a large frieze tells the story of Yves Rocher and the journey from plant to product.
On this frieze, which integrates real decorative elements such as glass bottles and silkscreened drawings, luminous animations are projected to enhance the illustrations. The effect produced is stunning and invites exploration. The illustrations appear to come to life as if by magic.
Visitors can interact with the wall by touching certain areas, generating luminous animations in the process.