At the entrance of the Sephora concept store in Milan, a magnificent wall of Flip-Dots welcomes customers.
Flip-Dot technology uses small two-colored metal discs, black and white, placed on a black matrix. With each new entry, the discs rotate, revealing their hidden side and emitting a distinctive metallic sound.
The 90 installed panels, all connected to each other to form a single large mechanical display, come to life to create images and textual content. The visible result from outside the store is spectacular.
Each animation generates soft little sounds that capture the attention of customers.