Interactive devices in TAG Heuer “La Maison” in Kuala Lumpur, Malaysia

Touch-sensitive table, TAG Heuer, interaction design, photocall

"La Maison" (the House), TAG Heuer’s touring exhibition, is a mobile version of the famous TAG Heuer 360 Museum in Chaux-de-Fonds, Swizerland.

The world tour starts in Kuala Lumpur, with stops at Shanghai, Beijing and Hong Kong. From Seoul it continues to the USA, and visits Las Vegas, Houston, Philadelphia, Miami and Dallas.

"La Maison", a 100m² modular structure designed by the Paris based company Atelier Lum, pays apt tribute to the innovative and avant-garde values of the watchmaker.

A unique experience awaits visitors to the exhibition, which invites the public to explore the heritage of TAG Heuer in the four environments of "La Maison": the kitchen, Jack Heuer’s office, the garage and the portrait gallery.

For a behind-the-scenes video of the setting up in Kuala Lumpur, click here.

The Kitchen

The touch-sensitive table lets visitors try their own hands at the art of watchmaking. They can put together a TAG Heuer watch by choosing a shape and form, a bracelet and a face. The watch thus composed on the interactive table makes a niche in the kitchen light up, where it is actually on display.

TAG Heuer - The kitchen

Jack Heuer’s Office

Jack Heuer’s office is equipped with a touchscreen where visitors come face to face with founder members of the Heuer family, can leaf through the famous watchmaker’s catalogue, manipulate sketches and examine drawings.

TAG Heuer - The Lounge

The Portrait Gallery

Hanging on the wall are portraits of the founder members of the TAG Heuer family alongside ambassadors of the brand. Visitors have the opportunity to join this big family via a touchscreen equipped with a camera. A user-friendly application helps the visitor frame their shot, choose a filter and publish their own portrait amongst the eminent faces already on the wall.

TAG Heuer - The Portrait Galerie

See below for a time-lapse video of the setting-up of "La Maison” for TAG Heuer in Kuala Lumpur, Malaysia

Concept, Scenography & architecture
interaction design, consulting & development
Atelier Lum
Kuala Lumpur, Malaysia