Animated wall of flipdots in the Sephora store in Milan

Flip Dot technology, concept store, mechanical display, Sephora, boutique

At the entrance to the Sephora concept store in Milan, a magnificent wall of Flip-Dots welcomes customers. 

Flip-Dot technology uses small, two-color, black and white metal dots placed on a black matrix. With each new entry, the pads rotate, revealing their hidden side and emitting a particular metallic sound. 

The 90 installed panels, all linked together to form a single large mechanical display, come alive to create images and textual content. The result visible from outside the store is spectacular. 

Each animation generates small, soft sounds that capture the attention of customers.

client
Concept
Réalisation
Location
Duration
Sephora
Nokinomo et Datoo
Switchup
Concept store Sephora, Milan
Persistent