Light painting installation for Peugeot Avenue

peugeot 208, light painting, interactive installation, kinect

Before the official commercial launch of the Peugeot 208, Peugeot Avenue, on the Champs Elysées in Paris, is showing off the new model in a specially revamped showroom.

The catchphrase of the Peugeot 208 launch campaign is, Let your body drive.

The exhibition is enhanced by an interactive light painting installation, created by Nokinomo under the auspices of Raymond Interactive. Standing in front of a 35 m² LED wall, visitors to the showroom can paint luminous forms by moving their hands.

Agency
development
Place
Raymond interactive
Nokinomo
Paris